Ok, so in March 2009 we had the drive, the passion, and the need in the marketplace. There had to be other “non-steezy” snowboarders out there, right? We hoped so.

We did the normal business stuff – filed paperwork for a business name and license, paid trademarking fees, ordered business cards, setup facebook/twitter, etc. All in all, we were amped but how were we (two former racers and snowboard instructors turned corporate cubicle soldiers) going to make a snowboarding outerwear line?!

We talked about the idea to anyone and everyone who would listen. We got lots of good, honest feedback (including “you guys are crazy”) and, importantly, some extremely valuable connections in the industry. We told them about our vision and they added to it.

By sharing our idea we formed an awesome network and realized that the opportunity for the company isn’t in just the design but the end-to-end business (supply chain, distribution channels, everything). That’s when I realized that we’re building something different and new.