Can I say we were fashion dummies? We always loved being creative and appreciated things like effortless style and everlasting quality, but I definitely wouldn’t categorize us into the fashionista group. Don’t get me wrong; I like retail therapy just as much as the next person but I wouldn’t clamor over the latest runway styles. I’ve always been a tomboy – preferring relaxed, sporty styles but also don’t want to totally abandon my femininity either. I want to grab a thin fleece to run to the neighborhood grocery store but not look like I just got back from either work or the gym.
Style trending for Pop has been lots and lots of fashion scoping – and I’ve developed an appreciation for the art of fashion. Window shoppers, you’ve met your match. When coming up with designs we started taking pictures of everything from apparel to nature to random people on the bus, and drew from that inspiration to create our Pop Outerwear line.
